Cookie Policy
What is a Cookie and how do we use them?
Last Updated: 23/06/2026 (Pending Approval)
This Cookie Policy explains how GoodPlumbing.co.uk Ltd (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at [www.goodplumbing.co.uk] (the “Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information and deliver targeted advertising.
Cookies set by the website owner (in this case, [GoodPlumbing Ltd]) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive maps, advertising, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
2. Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies.
Other cookies enable us to track and target the interests of our users to enhance the experience on our Website, measure the performance of our marketing campaigns, and ensure we are delivering relevant information regarding our plumbing, HVAC, and luxury bathroom services.
3. Types of Cookies We Use
A. Strictly Necessary Cookies These cookies are essential for you to browse the Website and use its features, such as accessing secure areas or routing your requests to the correct server. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our site functions.
B. Performance and Analytics Cookies These cookies collect information about how you use our Website, such as which pages you visit most often and if you receive error messages. This data helps us optimise our Website and make it easier for you to navigate.
Google Analytics 4 (GA4) & Google Tag Manager (GTM): We use GA4 to analyse site traffic and user behaviour. This helps us understand how our clients interact with our service pages, allowing us to improve our user experience. These cookies collect information in a way that does not directly identify anyone.
C. Targeting and Advertising Cookies These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as to help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission.
Google Ads & Dynamic Call Tracking: We utilise Google Ads to promote our services. These cookies help us track conversions from our advertisements and ensure our advertising budget is spent effectively.
Meta (Facebook & Instagram) Pixel: We use the Meta Pixel to track conversions from social media advertising, optimise our adverts, build targeted audiences for future advertisements, and remarket to users who have previously engaged with our Website.
4. Other Tracking Technologies
In addition to cookies, we may use other, similar technologies, such as web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our Website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, and to understand whether you have come to our Website from an online advertisement displayed on a third-party website.
5. How Can I Control Cookies?
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie rights by setting your preferences within the Cookie Consent Banner that appears upon your first visit to our Website.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
7. Contact Details
If you have any questions about this Cookie Policy, please contact us at:
Full Name of Legal Entity: GoodPlumbing.co.uk Ltd
Email Address: info@goodplumbing.co.uk
Postal Address: GoodPlumbing.co.uk Ltd, 21 Dence Park, Herne Bay. CT6 6BQ, UK
Telephone Number: 01227 290117
